Case
06
·
Motion
Vela Space
A 90-second film and a title system that explain what a small satellite company does, to investors who had never seen a satellite.
Client
Vela Space, Delft
Year
2024
Timeline
12 weeks, concept to listing day
Team
Noor Hassan, Sem de Groot, Lotte Ambroos, Jasper Visser
(01) The challenge
Explain orbital data to people who think in quarters.
Vela builds small satellites that watch crops and coastlines. Before its stock market listing, it had a technical deck and a lot of acronyms.
The film had to make investors understand the business in ninety seconds, then live on as titles and loops for every screen at the listing event.
Fig. 01 · Launch film, lift-off at blue hour
(02) The solution
Start on the ground, end in orbit.
The film opens on a field in Zeeland and rises, cut by cut, to the satellite above it. Each step shows one number that matters, drawn as a thin white orbit line.
The same lines become a title system and twelve loops, built so Vela’s team can update the numbers each quarter.
Fig. 02 · Title cards
Fig. 03 · Orbit lines over the coast
(03) Results
Listing day
90 s
Film
12
Loops for the event
3.4M
Views in the first week
1
TDC Certificate
(04) Client
(05) Credits
Creative direction
Lotte Ambroos
Head of motion
Noor Hassan
Animation
Sem de Groot
Technical lead
Jasper Visser
Music
Studio Ruis
Voice
Elise Martens