Rotterdam · Est. 2014
(02) The studio
14 people · Rotterdam
Ductus is an independent studio of designers, animators and developers. We take a brand from the first sketch to launch day, then stay for what comes after.
Strategy, naming, logotypes, type and the rules that keep a brand consistent, from packaging and signage to a 16-pixel favicon.
Strategy Naming Logotype Type system Packaging Guidelines
01 · Weeks 1 to 2
Interviews, audits and a hard look at the competition. We leave with one sentence everyone agrees on.
02 · Weeks 3 to 4
Positioning, naming if needed, and two or three directions shown in real use, not on mood boards.
03 · Weeks 5 to 12
The identity, the site and the motion system, built together so they speak the same language.
04 · Launch and after
Guidelines, templates and files your team can run alone, and a check-in three months after launch.
HALYARD
KESSEL
LUMEN
MERIDIAN
Kade
VELA
NORDVIK
Tarn
(06) Kind words
Projects shipped
People in the studio
Countries
Design awards
